Let's talk about what you're shoving in your face during LiverMan 100. Because spoiler alert: you're gonna get hungry.

BAR-U-EAT gets it. They're one of our brand partners, and thank goodness because when you're hallucinating on the top of a mountain, the last thing you need is an energy bar with a buncha weird shit in it. You know what BAR-U-EAT doesn't have? Weird stuff. Like, actually weird stuff. No methylwhatever-oxide or artificial thing-a-ma-bob #47. Just real ingredients.

Here's the deal with LiverMan 100 - this is an unsanctioned race. There's no medical staff watching you slowly lose your mind somewhere around mile 90. There are no permits because apparently we're all just agreeing to do something beautifully insane together. And yeah, we'll have some "aid" stations, but really that just means some folks with water and snacks (including BAR-U-EAT bars, because again, they get it) standing around cheering you on while you consider every life choice that led you to this moment.

Look, we're all gonna be out there together doing something absolutely ridiculous. You're gonna discover muscles you didn't know existed. You're gonna reconsider your friendship with Ian. You're gonna question everything while simultaneously feeling more alive than ever.

But you know what shouldn't be adding to the chaos? Your fuel. Your fuel should just work. It should taste like actual food, it should make your body go "oh hey, thanks for the real nutrition," and it should be loaded up with actual nuts and dates and juicy stuff that grows on trees. Real ingredients, real energy, real support for your beautifully insane adventure.

LiverMan 100 & BAR-U-EAT are a match made in heaven. And Colorado (they're based here!) and we're up to NOTHIN' WEIRD!

It's gonna be an insanely good day. With good people. In the name of celebrating life & organ donation. Until then: Liver It Up!